Your potential clients will be interested in your product representation (and further in your product ) if they will be attracted by your image and grasp the ideas represented on it. To engage your auditory attention you can use one or more of the five abilities of the 3d rendering technologies that can help you to show your product.
1. Show your clients how a product will look according to a proposed design.
Even if a product still not exist, you can show your clients photorealistic images of it, and your clients will see it as it already exists in the Real World and understand your ideas.
2. Show internal details of a product.
Use 3D cutout or exploded views to demonstrate internal components in order to show your clients the advantages of your product.
This image is taken from the project 3D rendering project of the electronic lock system the Businessrender team did for their clients. As you can see, this product representation has cutouts and shows us internal product details.
3. Get photorealistic images of existing products if you don't satisfied with a product photograph.
You might don't like some effects of real photo shootings.
When you shoot product photographs, in some cases, you might get undesirable effects, such as scratch marks, dust, or other dirt, highlights or glares, redundant chromatic aberrations. Or you can get textures, and details which don't look good on scaled-up closeup views.
You also might be not satisfied with product photographs because of other reasons.
With the photorealistic 3D rendering technologies, it's possible to have total control over materials, textures, reflections, refractions, lighting, shadows. So using 3d renders you can get vibrant photorealistic product images that will have clearly visible details and not have wrong visual effects.
In addition, when it's needed, it is possible to add a moderated amount of "imperfection" effects such as chromatic aberrations or vignetting so that objects represented looked more likely photographed.
The image below is taken from the project 3D Rendering for the electronic lock system Businessrender 3D Artist completed for their client.
You need product images in a specific environment or location.
You can request photorealistic 3D Renderings of your product surrounded by Arctic snow or the African desert, placed on the moon surface or under the ocean, etc.
And comparing the traditional photomontage we can get precise physically correct reflections, refractions, shadows, and lighting, and also make views from any angle.
This image is the sample 3D Rendering of the furniture in the interior. Taken from the project 3D Renderings for the bedroom.
4. Get photorealistic images of the existing product if you don't have direct access to it.
Let's say you need to have images of a turbine that is built-in a turbo generator, and you cannot disassemble a turbo generator and take the turbine to make photographs. In this case, you can request 3d rendering professionals to make computer-generated 3D visualizations for a product. And you can do this way with any other products you don't have access to them.
Below is 3d rendering for the turbine the team of Businessrender did for the alternative energy company.
5. Exclude details that distract viewers and focus viewer attention on the main things.
Whether you need to show your clients external or internal product details you might encounter the following problem. Some products, especially equipment, might have a big amount of details, such as wires or cables, pipelines, and other auxiliary objects. In many cases, on product images, they distract viewers from main product details.
Product 3D visualizations allow us to exclude all the things that distract viewers and focus their attention on the main product details.
For example, you need to show how some things work on plants or factories.
In many cases, looking at photographs done inside of a plant viewer will see a lot of other equipment, pipelines, cables, etc. and these things will distract them from things you want to show.
By using 3d graphics you can show only the equipment needed for your presentation. Without redundant objects next to it.
I hope this article will help you to find the appropriate way of the representation of your product. Use the buttons below if you want to share this blog post with your friends or colleagues.
This article is the part of the Client's guide to 3D Graphics. Feel free to check it out to learn about the abilities of 3D Graphics.
Please check out Businessrender Product Rendering Services that helped our clients to sell to approve product designs and sell products.