You want to convince your clients to use your design or product.
You can do it if:
Your design or product has a value, which is totally under your control.
Your proposal will grab an attention of your clients and they will easily understand the value of your design or product.
To grab a client's attention businesses should use visuals signals, which in some circumstances can be very strong and positive. And today you will see 10 reasons why photorealistic 3D renderings can help your client easily understand your proposal, which means these images will help you to make money.
Please note, the illustrations with the piggy banks included in this article are created with a sense of humor. So please don't take them so seriously :).
1. With photorealistic 3D rendering technologies, you can get images or animations of anything for your business needs
You or your client need to invest a product or real-estate which currently doesn't exist. Certainly, one of the main concerns is how an exterior, interior, or product will look after bringing to life.
In this case, photorealistic 3D renderings can help you:
If you are an architect, an interior designer, or operate a property or building company you can get and show your clients images of buildings or interiors even if they don't yet exist.
If you need to make a promotion of your product design, you can request photorealistic 3D rendered images that can depict any product according to your design.
Feel free to look at the more details in the Client's Guide to 3D Graphics.
2. Modern photorealistic 3D rendering techniques allow attracting your potential clients
When people make a choice they prefer things that look beautiful. It's because of human nature. Probably because of the evolutionary or some else processes. Generally speaking, people think that beautiful means good.
So if you include beautiful 3D rendered images in your proposal they will grab a client's attention, and you will have more chances that your clients will choose YOUR proposal.
3. Photorealistic 3D visualizations can help to build a good first impression
It's possible if images included in your proposal are clear, crisp, and beautiful. Due to a good first impression, your potential clients will trust you more.
4. With modern 3D rendered images your proposal will have a fresh look
Since 3D rendering technologies are constantly developed, using actual illustrative trends and special effects would give your proposal a modern and stylish look.
Though in some cases using an old-style design is totally fine :)
5. If you are a designer, with photorealistic 3D renderings you will see and fix mistakes and make improvements at a design stage
All of the designers tend to make mistakes, and it's natural. Of course, it's impossible to make an ideal design at once.
Looking at photorealistic 3D renderings you will see your mistakes and things to improve.
Eventually, you will provide your client with the best solution you can.
6. With photorealistic 3D renders, you can easily discuss a project with your client
When it comes to a project discussion, your client and you will feel comfortable if you will use photorealistic 3D visuals during a dialog.
7. Photorealistic 3D renderings help to resolve disagreements at a design stage and avoid them when a design is bringing to life
Let's say a designer provided documentation without photorealistic or any visualizations.
In this case, after a bringing design to life a client might say:
I didn't realize it will look so bad.
I thought it will look much better when I saw your drawings.
I don't quite understand drawings but I hoped the result was good. It's too late to make changes.
I don't agree with these results.
To recap these or such other possible reactions your client might be not satisfied with results. It means a negative experience.
Would you like to have all of this? Of course no!
Photorealistic 3D renderings allow you and your client to determine how a designed object will look. And at least it allows both parties to make revisions at a design stage and resolve disagreements before bringing it to life. It means your client will have a positive experience of working with you.
8. Due to photorealism, your clients will easily and quickly grasp your ideas and value
Please keep in mind:
Business clients are often very busy and have a very little amount of time and sometimes energy to understand what your proposal is.
Non-business customers (means people that use products or services for their own needs) are usually lazy. It means they don't wish to spend their time and energy to logically understand all of the benefits of proposed goods and services.
Looking at photorealistic 3D visualizations your clients will see your design or product as it exists in the real world. Good news, they will easily and quickly understand a value instead of doing guesswork about what do you want to propose.
9. While with bad illustrations your proposal will look cheap, with good ones it will have a decent look
Psychologically, your clients will value more if your proposal will have attractive photorealistic illustrations.
10. With photorealistic 3D renderings, your clients will have a positive experience
Enjoying beautiful images, having a good first impression, easy understanding the value of your proposal will make your clients happy.
In many cases:
Clients will recommend you to other people.
Clients will use your product or service again, which means you will have repeat customers.
Please keep in mind:
3D renderings cannot make money alone.
But using them along with other tools, such as good design ideas, marketing strategy, SEO, social media marketing, graphic design, copywriting, and other tools will definitely help you in your success.
Check out the true stories
Photorealistic 3D renderings helped our clients to:
Build and renovate commercial property, such as hotels, banks, etc.
Promote and sell pre-sales property.
Approve architectural projects and interior designs.
Make proposals for furniture designs.
Sell various products.
Promote alternative energy power plants.
Do you know other reasons to invest in photorealistic 3D renderings?
Feel free to share with us in the comments section below.
Hope this article was valuable and interesting
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This article is a part of the Client's guide to 3D Graphics. Please check out the introduction.
About money pig images and some things about the process of their creation
Once again, it's humor images in the context of this blog post, so please don't take them seriously.
All of them are 3D rendered images by 3DS Max, V-Ray. Also, I did the compositing and postproduction in Blackmagic Fusion. To get the old-style image I did the processing in Adobe Photoshop.
Here are some of the work in progress screenshots.
To speed-up making these 3D renderings, I downloaded stock 3D models from the platform 3dsky.org and used them in this project. Here are the details. Please take a look at the image below.
Here is the list of 3D models according to the numbers on the picture, which contain direct links to the stock 3D models:
1. 3D model of the vintage camera ( by Dmitry Tselishev ).
2. 3D model of the clock detail ( by 3D artist with the nick name Fly.way ).
3. 3D model of the Tower Crane ( by TymoftiyV ).
4. 3D model of the modern chair ( by Tomerin ).
Thanks all of the 3D artists for providing high-quality 3D models!
To learn more about this and 16 more ways to speed up making 3D renderings feel free to check out our blog post.
I used more than 16 Material IDs in 3DS Max for this project.
3D artists might be also interested in the second thing I want to share these images.
To complete these 3D renderings I used render elements and compositing. In this case, I used Eyeon Fusion, but it's possible using other software, such as Adobe Photoshop, After Effects, Nuke, etc.
Here are some of the screenshots of the compositing process.
Though the 3DS Max interface of the material editor allows using only 16 material ID channels, I used 30 material IDs to make adjustments of the colors, reflections, refractions, and various effects in this project. How I did this? Feel free to check out the blog post How to use more than 16 Material ID Channels in 3DS Max.
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About the Author
Yevhen (Ievgen) Zakharov: Is a 3D Visualizer Artist from Ukraine, who did more than a thousand 3D Renderings including Architectural, Interior, Furniture, and Product visualizations since the year 2001. Feel free to learn more about him and his team.
Feel free to check out 3D Rendering Services which helped many clients to get approval for the exterior, interior, and product designs, sell the products and property.